Retailing Smarter: Strategy for Resorts
In a world where every click is a potential booking, resorts can no longer rely on scenery alone. The view may sell the dream — but data sells the stay.
The modern resort isn’t just a destination. It’s a retail engine with layered opportunities: rooms, dining, spa, experiences, events, and upgrades. Yet, most resorts still behave like single-product sellers — pushing occupancy instead of optimizing yield across every touchpoint.